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Travel Market Report - Gina Gabbard, Ovation's Senior Vice President of Leisure and Independent Advisors, discusses the resilience of the travel industry and how it has shown its ability to recover from crises with Travel Market Report

For Gina Gabbard, the senior vice president of leisure and independent advisors, at Ovation Travel Group, right now, it is a “wait-and-see approach.”

“I always like to try to look at things in perspective … for instance, there’s been millions of people infected with the flu, there’s been hundreds of thousands who’ve been hospitalized, and more people were killed in our own country because of the flu then have been worldwide compared to the coronavirus. We’ll just have to see how it plays out,” Gabbard said.

Gabbard has watched the travel industry bounce back through outbreaks and emergencies, ranging from the SARS outbreak to the Sept.11 terror attacks. “I’ve been in the industry during all of those issues and many more in just the past few decades. What I think is different from what I recall, has been the proactive spirit and measures that certain parts of the industry have taken. For instance, I don’t remember airlines canceling flights so quickly for these lengths of time like they did this time around.”

But still, it’s important to realize just how resilient the industry is.

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